Adidas Originals

Illustration-Led Motion System

Role: Motion Designer

Focus: Illustration-led motion design, looping animation, and brand system development

This project explores an illustration-led motion system for Adidas Originals, translating brand energy into a modular visual world. Built around looping motion, spatial composition, and rhythmic movement, the system is designed to scale across digital screens, in-store environments, and brand storytelling contexts.