The Masked Singer
Motion Branding & On-Air Graphics
Role: Art Direction / Motion Design / Graphic Animation
Concept (Visual & Motion Direction): Unmask
Guess who’s behind the mask?
Unmask draws inspiration from theatrical reveal and performance. The visual system emphasizes rhythm, layering, and transformation, supporting moments of suspense and discovery through motion-driven transitions and graphic reveals.
This project focuses on developing a motion branding system and on-air graphics for a televised entertainment show. The work explores rhythm, reveal, and transformation to support broadcast storytelling across openings, lower thirds, and bumpers.
Storyboard – Motion Planning & Sequence Development
