PHILOSOPHY IN EVERYDAY LIFE

Concept-Driven Visual System

Role: Art Direction / Illustrator/ Visual Designer

Services: Branding / Illustration

Philosophy in Everyday Life is a concept-driven illustration system that translates abstract emotional and philosophical themes into accessible visual metaphors. Using animals as symbolic carriers, the project explores universal human experiences such as resilience, vulnerability, repetition, and personal growth. Built as a modular and scalable visual language, the system investigates how metaphor and abstraction can function as a narrative framework, extending across print, editorial, social, and motion contexts. Emphasizing rhythm, repetition, and transformation, the series positions illustration as a flexible storytelling tool for emotionally resonant, culturally driven brand narratives.