BBDO: Mercedes-Benz Social

I have had a wonderful experience working at BBDO Beijing to create social media content for Mercedes-Benz. I worked as a team, the goal was to explore the strategies of social advertisement through social media such as TikTok, The Red, and Weibo. I provided ideas, visualized concepts, made posters, and edited video footage for the clips. During that time I successfully adapted clients' designs to the platforms, and one of the most popular videos gained 3.2w likes.